Fab Nail & Lash Spa Case Study

Beauty Salon social media growth and conversion boost

Feedback from client:

I can't thank ZML Creative team enough for all of their help and support in getting my business through the Coronavirus crisis. The staffs are dedicated, responsive, and helpful. In the first 2 months, I have already noticed the results that have led to more clients. Great return on investment. Highly recommended if you need a digital marketing agency!

Overview:

Fab Nail & Lash Spa in Columbus, OH is a one-stop self-care spa offering a wide range of beauty services: hairstyling, nail services, microblading, lash extensions, and facial waxing. The hard-hit by Covid-19 makes it more difficult for the business to survive among a sea of competition.

Fab Nail & Lash Spa chose ZML Creative as a strategic partner who supports them to recover after the Covid-19 crisis and win back sales with digital marketing work, including everything from targeting the right audiences to running social media campaigns.

Goals:

• Increase business exposure and drive targeted traffic to Fab Nail and Lash Spa website

• Boost impressions, engagements, clicks, and conversions (leads to ROI)

• Win new clients and keep the current ones

• Improve sales

• Reduce marketing cost

What I have done:

• Performed significant market research to gain a deep understanding of the client’s ideal audiences and build social media plans that would give the highest possible return and engagement.

• Optimized social media content pieces to build a quality, loyal following, and a strong social media presence.

• Designed banners, videos, posters for all advertising campaigns.

• Monthly reporting.

Results

• The revenue gains from 15% to 55% monthly

• Reach about 30,000 people on Facebook per month

• More than 9,000 engagements on Facebook per month

• Organic reach increases significantly from an average of 600 to over 1,000 - 5,500 per post

• Successfully keep repeat clients attract more new ones